Has this ever happened to you? You run into a problem with your Shopify store so you Google for an answer. You run into an article that gives you an answer to your question. A few days later, you’re searching again, but this time you find a podcast interview talking about the problem you’re experiencing.
Do you want an unstoppable value proposition for your store? Something that none of your competitors (no matter how hard they try, how long they’ve been in the industry, or how much money they spend) can compete with? Something that attracts customers and converts customers into loyal, raving fans? You want to become a Shopify
Avoid the negative effects that come from changing your store’s brand name, domain, links, or content. A few years ago, I was called in by an established store that was experiencing a major drop in their traffic. They had just completed a rebrand of their store a few months ago and their traffic
Hiring a consultant can feel like a complicated (and scary!) process, especially for something like Search Engine Optimization or getting more traffic where you may not see the results for 3, 6, or 9+ months (depending on the competitive landscape). When you’re evaluating a Search Engine Optimization consultant, these are the questions that I recommend
I learned about SEO around 2012. Since then, I know that it has changed; social/sharing is more important, keywords less so. One correction I’d make: social/sharing isn’t that important; keywords (and keyword phrases on a page) are the primary way Google knows what a page is about. The most important factor? High-quality and relevant links from