What questions should you ask an SEO consultant before you hire them?

By Kai Davis • Get a weekly letter on Shopify Marketing for Shopify Store Owners →

Hiring a consultant can feel like a complicated (and scary!) process, especially for something like Search Engine Optimization or getting more traffic where you may not see the results for 3, 6, or 9+ months (depending on the competitive landscape).  When you’re evaluating a Search Engine Optimization consultant, these are the questions that I recommend


What’s changed about SEO?

By Kai Davis • Get a weekly letter on Shopify Marketing for Shopify Store Owners →

I learned about SEO around 2012. Since then, I know that it has changed; social/sharing is more important, keywords less so. One correction I’d make: social/sharing isn’t that important; keywords (and keyword phrases on a page) are the primary way Google knows what a page is about. The most important factor? High-quality and relevant links from