Your traffic dropped and nobody can tell you why
When your Shopify store's traffic drops and nobody can explain why, the answer is almost always buried in the technical details that nobody's looked at closely enough.
Read & Learn
Articles on Shopify SEO and Marketing
Actionable SEO tips, strategies, and ‘do this, not that’ guidance for growing your Shopify store — from collection page optimization to keyword research to content marketing. Want to receive the latest articles and videos as they’re released? Sign up for my newsletter.
Your Collection Pages Convert at 5x — But They’re Starved for Traffic
Collection pages convert at 4-7x the rate of product pages, but most Shopify stores barely invest in collection SEO. Here's how to fix that.
More from Kai and Double Your Ecommerce
Before Black Friday: fix this one SEO mistake
Most Shopify stores get collection SEO wrong. Fix this one mistake before Black Friday to rank for high-value search terms.
Market Research for Content Creation
Discover the 'Sales Safari' method for researching your audience's language, pain points, and content preferences before creating content.
The biggest SEO opportunities most Shopify stores ignore
Collection pages are the biggest missed SEO opportunity for most Shopify stores. Learn simple tweaks that boost rankings and conversions.
Boost Your BFCM Sales with This Simple Pop-Up Strategy
How to set up a 'polite' exit-intent pop-up that targets qualified visitors and drives more sales during Black Friday/Cyber Monday.
Ready for BFCM? Get Your Organic Marketing Done for You!
A done-for-you BFCM marketing service covering website content, email campaigns, social posts, and SEO optimizations for Shopify stores.
Best Shopify SEO Apps: Do You Need One? (2026)
Wondering what the best Shopify SEO apps are? Most aren't worth it. Here's what actually works for new and growing Shopify stores.
Double Your Ecommerce and Kai Davis use this blog to explore SEO, content marketing, and customer research, with a special focus on how Shopify stores can best leverage these ideas to increase visibility and get more customers. Explore my articles or find out more about me.