On-Page SEO Audit Checklist: The Guide to Auditing and Optimizing Your On-Page SEO

One question that people often ask me is “When I’m optimizing a page for SEO, what steps do I need to take? What’s essential?”

I’m writing this guide to break down the ten major ranking factors that I focus on when auditing a page on a site or optimizing a page for a specific keyword.

What Factors Should I Consider?

There are ten major factors that you want to consider:

  1. The keyword you’re targeting
  2. The average search volume for that keyword
  3. The #1, #2, and #10 ranking sites for that keyword
  4. The number of external links from unique sites the #1, #2, and #10 sites have
  5. Your Page Title
  6. Your Page URL (or URL Slug)
  7. Your Page Headline
  8. The Number of words on your page
  9. The instances of your keyword on your page
  10. The number of internal links pointing to your page

I put together This Spreadsheet that you can use to keep track of these factors for your keyword, your site, and your competitors’ sites. Just go to ‘File, Make a Copy’ to make your own copy.

Make A Copy

Factor #1: The keyword you’re targeting

The first thing we have to consider is what keyword do we want the page to target?

A good rule of thumb is that each page on your site should target one primary keyword.

Following a 1-to-1 relationship between the keyword you’re targeting and a page on your site makes it easier as you plan out your SEO strategy.

If there are three primary keywords you’re targeting like:

  • Baseball Tickets
  • Chicago Baseball Tickets
  • Discount Chicago Baseball Tickets

You’d want a single page on your site targeting each keyword.

That’s a basic best practice to follow. There are situations where you can have or will want to have one-page targeting multiple keywords, but, for simplicity, let’s focus on a 1-to-1 relationship.

For the page you’re optimizing, do you have a specific keyword in mind? Is it part of some larger SEO strategy? How did you decide that this keyword was worth targeting? What keyword do you want to optimize for?

Once you have a keyword in mind, you’re ready to qualify that keyword based on search traffic and competition and then optimize for that keyword.

Factor #2: The average search volume for that keyword

The first criteria we’ll use to qualify that keyword is the average monthly search volume we can expect for this keyword.

Now, there are two components to this:

  • The first component is the total monthly search volume for that keyword
  • The second component is the position we can expect to rank for when we optimize for that keyword

Each position on the top 10 has a different click-through rate.

  • Position #1: 31.24% Click Through Rate
  • Position #2: 14.04% Click Through Rate
  • Position #3: 9.85% Click Through Rate
  • Position #4: 6.97% Click Through Rate
  • Position #5: 5.50% Click Through Rate
  • Position #6-10: 3.73% Click Through Rate
  • 2nd Page (inclusive): 3.99% Click Through Rate

Calculating Total Search Volume

I like to use the Google Keyword Planner to search for my keyword and see what the appoximate total expected search volume is for that keyword.

Calculating Actual Monthly Search Volume

Once you figure out the total monthly search volume for your keyword, you’ll want to multiply the total search volume by the click through rate for the 1st, 2nd, and 10th positions.

This will give you a healthy range for the traffic you can expect as you optimize for the keyword.

If your keyword gets 1,000 total searches/month, that means you’ll get ~300 unique searches/month if you ranked 1st for that keyword.

Factor #3: The #1, #2, and #10 Ranking Sites

First, do a Google search for the keyword that you’re targeting. Then, write down the URLs for the 1st, 2nd, and 10th ranking sites for that keyword search.

Factor #4: The number of links the #1, #2, and #10 sites ranking for that keyword have

Then, we want to look at the number of links pointing to the #1, #2, and #10 ranking sites. We want to think about the number of unique sites linking to those pages.

It’s infinitely easier to get 1,000 links from one site than 1,000 links from 1,000 sites, so ranking algorithms place more weight on the number of unique sites linking to a page than the total number of links.

To figure out the number of unique domains linking to a competitor’s page, you’ll want to use a backlink checker like:

Of the three, I prefer Majestic. I find that their database of sites is a broader than SEOMoz or AHrefs. However, any of the three will work fine for you.

Simply enter the URL of the page you want to check into the backlink checker and you’ll get back a report that tells you exactly how many unique referring domains (unique sites) are linking to that site.

For all four domains — your site and the #1, #2, and #10 ranking sites — use the backlink checker of your choice to determine the number of links pointing to that site. Record those in the spreadsheet.

Factor #5: Page Title

Your page title is like the headline of your newspaper. The headline tells the search engines and visitors what your page is about.

If you were reading a newspaper and came across two stories with the same title, you’d be confused. If you — or a search engine — come across two pages on a site with the same page title, you’d be confused. “Is this the same content? What’s going on?”

When creating a page title, Google weights the keywords contained in a page title left to right. That means that keywords that are closer to the start of the page title are more relevant than keywords towards the end of the URL.

When optimizing a page title for a specific keyword, if you’re able to include the keyword closer to the start of the page title, it’ll be slightly more effective and relevant.

For the four pages you’re auditing, you want to record the page title for each of them. One easy way to do this is to use the SEOMoz Toolbar or the bulk title tag checker.

SEOMoz Toolbar

Install the toolbar (Firefox and Chrome only). Then, when you’re on the site, activate the toolbar by clicking on it and then exploring the page information.

Bulk Title Tag Checker

Simply enter your list of URLs into the bulk title tag checker and get back the titles of the pages.

Factor #6: Page URL Slug

When looking at the Page URL, you’re interested in seeing if the page URL includes your keyword.

Point of reference: the ‘page URL’ is the full URL for the domain. The ‘Page URL Slug’ is the part of the URL that comes after the Page Domain.

Here’s an example.

We have the URL http://www.outreachsite.wpengine.com/content-promotion-checklist

For this URL:

  • The Page URL is http://www.outreachsite.wpengine.com/content-promotion-checklist
  • The Page Domain is http://www.outreachsite.wpengine.com
  • The Page URL Slug is /content-promotion-checklist/

For your URLs, we’re interested in the Page URL Slug. If the page you’re looking at is the root page (homepage) of the site, you’ll want to use the Page URL.

For each site on your list, record the Page URL Slug or Page Domain in your spreadsheet.

Factor #7 Page Headline

If the Page Title is the name of the story, the headline is the title sentence. The headline is what gets visitors reading and moves them further down the page into the content itself.

You want your headline to contain the keyword that you’re optimizing for. If you’re creating a page about Discount Chicago Baseball Tickets, then the headline should include the phrase Discount Chicago Baseball Tickets.

If your headline does not contain that relevant phrase, you’ll confuse your visitors (“I thought this page was about Discount Chicago Baseball Tickets…?”) and confuse search engines visiting your site (they’ll be getting mixed signals about what the page is about).

For each URL on your list, you want to through and record the headline (H1 tag) for that page. There are a few tools that you can use:

SEOMoz Toolbar

Open up the SEOMoz Toolbar and check the headline displayed on the page.

For each site, repeat this process and record the Headline / H1 in your spreadsheet.

HTML Headlines Checker

Enter the URL you want to check and submit the form. On the next page, you’ll see all the headlines (H1, H2, etc.) for that page.

For each site, repeat this process and record the Headline / H1 in your spreadsheet.

Factor #8: Words On Page

The next factor you want to consider is the number of words on your page.

This is an important metric to consider when we think about both the experience for the visitor and the experience for a search engine.

The type of page that our visitor wants to find has high-quality, relevant content that answers the visitors questions or directs them to more relevant resources. It has more content, not less.

Likewise, the type of page that a search engine wants to see is content rich with a good amount of unique text, images, and links pointing out to other pages and other websites.

When you think about creating content for your website, you want to focus on creating high-quality, relevant content with a good word count.

How many words should you include?

It’s hard to say. What we can do is assess the relative number of words that you need on your page to compete.

By looking at the number of words on the page, you can see, specifically, how your competitors stack up. And from that, you can see how many words you should target writing for your page.

How To Figure Out Word Count

If you want to figure out the word count on a page, you can use the Bulk Webpage Word Count Checker tool. Enter the URL(s) you want to check and this tool will tell you the number of words on the page.

Factor #9: Instances of Keyword On Page

One level deeper than just word count is the question ‘how often is a keyword used on this page?’

There’s a limit to the number of times that you want to include your target keyword in the content. You want the content to appear natural, but ‘natural’ is a hard quality to shoot for. How many times would a keyword ‘naturally’ be included in a page?

Hard to say.

What I advise is looking at the competing pages (The #1, #2, and #10 ranking sites) for your keyword and seeing how many times they include your target keyword in the content on their page. This will give you a ballpark number to target for ‘number of times to include the keyword’ when creating or optimizing your content.

For this, I just open up the page and then use the ‘find’ command in my browser to see how many times that keyword is repeated on the page.

Factor #10: Internal Links to Page

The final factor you want to consider is the number of internal links on the site that are pointing to the page.

Internal links are a valuable resource. They’re a way for you to get a high-quality, relevant, keyword rich link pointing to a page on your site.

And the sooner that a search engine encounters this link on your site, the sooner they’ll discover the page you’re linking to. (So, as an aside, it’s valuable to link to your most important pages on your homepage or top landing pages. This will make them more easily visible to Google).

There’s a lot that can be said about auditing and optimizing internal links on your site. What I recommend is just focusing on two things:

  • If the page is an important marketing page, link to the page from the footer or header navigation on your site
  • Whenever possible, link to the page using keyword rich anchor text from other articles or pages on your site

Your Optimization Checklist

When you’re optimizing your page, these are the major elements you’ll want to optimize:

  • First, identify your keyword
  • Then, make sure you’re including your keyword in the Page Title, the URL Slug, and the Headline
  • After that, make sure that your page has high-quality, relevant, unique content on it, that includes your targeted keyword multiple times

Wrapping It All Up

There we are. Ten factors to consider when you’re creating a new page on your site or optimizing an existing page on your site.

When you run through this yourself, you’ll want to use the data that you uncover in this audit as you create your page.

This direct data from the search rankings of your competitors will tell you how to optimize your site to compete and out-rank your competitors for your most valuable keywords.


How do I get more traffic to my store?

 

My friend Paul Jarvis asked this great question:

Almost all of my clients want more traffic to their website, but it ends there (as in, they have no idea what to do and social media isn’t doing anything for them). In broad strokes, what do you suggest?

Simply put, for your clients to get more traffic, they need to earn high-quality, relevant links to their sites. No matter what anyone says, that’s the secret sauce.

  • When I say ‘high-quality‘ I mean that the links we’re earning should come from websites that have been recently updated, are well designed, and are actively publishing content.
  • When I say ‘relevant‘, I mean the websites that we’re earning links from should be related to your industry.

Gone are the days when you could build 500 low-quality links and see your rankings climb. You want to slowly, incrementally earn high-quality, relevant links for your website to see your traffic increase.

But how do you do this? How do you know what sites to earn links from? Or what resources to create to attract those links? It’s a multi-step process:

  • First, you need to identify the communities of sites you want to earn links from. These communities are groups of sites that are linked by topic or audience.
  • Then, you need to ask yourself why would these communities want to link to you? What type of resources are they already linking to? The answer to these questions gives you direction on the type of resources that you need to create in order to earn links from these communities.
  • After that, you need to put together the asset that you want to use to earn links.
  • Finally, you need to get in touch with influential sites in these communities and start a relationship with them. Your goals should be to build a relationship with them, provide value to them and their audience, and find an opportunity to work with them to promote your content and products to their audiences, earning you a link.

In practice, there are a lot of moving parts to this. Let’s walk through an example for an eCommerce website to see what this can look like.

Let’s pretend that you, dear reader, own an eCommerce website that sells acupuncture supplies to acupuncture studios. You want to get more traffic to your website. What do you do?

Who do we earn links from?

You want to start by thinking about the communities that you want to earn links from. The specifics of the campaign should wait until later.

By thinking through the community that you want to earn links from, you’ll be able to better focus your campaign on your audience. In practice, I’ve found that thinking about the community first is the difference between saying:

“To earn links, we need to launch a podcast!”

and saying:

“We want to earn links from acupuncture studios that are using our supplies. To do this, we’ll launch a podcast about marketing for acupuncture studios. We’ll interview our customers about the marketing strategies they’re using to grow their business. Then, we’ll earn links from their websites by asking them to post about the podcast on their site.

With the second example, we have specific direction on the audience for the campaign, which makes implementation easier. This is the difference between a lot of the link building strategies you can read online and an outreach focused campaign. By defining your audience first, you have direction on who you’re targeting with the campaign before you start thinking about the ‘what’ of the campaign.

So, how do you figure out which community you should focus on? There are a few strategies you can use:

  • You can survey the sites and communities in your industry and begin identifying the sites you see linking to your site, your competitors’ websites, and other sites in your industry.
  • You can work with a colleague to brainstorm the type of communities that you want to earn links from.
  • You can analyze similar industries and see the communities that they’re earning links from.

There are a few tools that you can use for this analysis:

  • You can use Majestic SEO to look at your competitors’ websites and other sites in your industry and see who is linking to them.
  • You can LinksSpy to run a Competitor Link Analysis and Link Intersect Report on your competitors’ websites to identify the websites that are linking to your competitors.

For our example acupuncture supply website, we might decide that there are four communities that we want to earn links from:

  • Acupuncture Supply Review Websites that review different acupuncture supplies and provide recommendations based on price and quality.
  • Acupuncture Studios that purchase and use our products.
  • Conferences & Conventions that are focused on an audience of acupuncturists.
  • Acupuncture Schools that provide training and certification.

What are these communities linking to?

For each community that we want to earn links form, it’s important to identify what resources and sites they’re linking to, why they’re linking to these sites, and what we have of value to offerthat can earn us a similar link.

For your website, you’ll want to study the communities that you’ve identified and ask yourself ‘what value can I provide?’

For our hypothetical acupuncture supply website, let’s take a look at each community we want to earn links from:

  • Acupuncture Supply Review Websites are linking to product pages on other supplier websites. They’re linking to these product pages from within product reviews. To earn a similar link, we can offer them samples of our product to review.
  • Acupuncture Studios are linking to supplier websites to communicate to their clients the quality of the supplies they use. To earn a similar link, we can offer our clients a badge or testimonial that speaks to the quality of their practice and supplies.
  • Conferences & Conventions are linking to supplier, vendor, and attendee websites in exchange for a gift, donation, sponsorship, or ticket purchase. To earn a similar link, we can donate supplies to these conferences and conventions.
  • Acupuncture Schools are linking to scholarship programs for acupuncture students. To earn a similar link, we can launch a scholarship for students enrolled in an acupuncture program and then promote this scholarship to acupuncture schools.

For each community, we can begin to identify the resources or assets that they’re linking to and what we can do to provide value and earn a similar link.

What assets do we need?

An ‘asset’ is a resource that we’re creating or making available as part of our campaign in order to build a relationship with the community andearn a link. For this project, assets could include:

  • Product samples that you’re making available to review sites
  • A podcast that you launch to interview authorities and experts
  • Your time and knowledge that you make available for other people to interview
  • A scholarship that you launch and promote

To earn links from outreach, for each community that you’re targeting, there are specific assets that you’ll want to prepare as part of each campaign. During outreach to these communities, you’ll use these assets to open a conversation, begin a relationship, and earn links to your website.

For our hypothetical Acupuncture supply website, let’s take a look at the assets we’ll want to prepare to earn links:

  • For Acupuncture Supply Review Websites, we’ll want to set aside samples of our products to send to them to review.
  • For Acupuncture Studios, we’ll want to prepare testimonials that speak to the quality of the acupuncture studios’ practice and their supplies.
  • For Conferences & Conventions, we’ll want to set aside samples of our products for conference to gift to attendees.
  • For Acupuncture Schools, we’ll want to launch a scholarship for students enrolled in an acupuncture program.

Once we’ve selected a community and asset, we’ll want to prepare that asset. Then, we’re ready to begin Digital Outreach and build relationships with the communities we’re targeting.

How do we connect with these sites?

The final step is to contact sites within these communities and start a conversation with them. I treat this outreach like a high-touch business development or sales relationship:

  • I research my prospect to learn their name, background, email address, and related details.
  • After that, I map out my first four emails to them. What do they care about? How do I make this conversation about them? What do I say if they respond positively? What do I say if they respond negatively? What do I say if they don’t respond?
  • Then, I prepare a personalized / customized email to send them.
  • Finally, I send my first email to them. I use Yesware to track if/when they open my email, manage my templates, and remind me when to follow up.

In your outreach, you don’t want to immediately ask for a link. That’s a bit too forward.

While one of your goals is to earn a link, you want to focus on building a positive, ongoing business relationship with your prospect and the site they’re associated with. In the long run, that relationship will be more valuable to you, your business, and your website, than a single link. In your communication, focus on providing value to them, not asking for something for you.

Putting It All Together

To get more traffic to your website, you need more links. To earn links for your website, you need to:

  • Identify the communities that you want to link to you.
  • Research the types of resources and assets that these communities are already linking to..
  • Prepare a similar resource or asset for your website.
  • Start a conversation with influencers in the communities you’re targeting. Build a relationship with them. Provide value. Work with them to find an opportunity to promote your products and content to their audience.

Are you interested in increasing the traffic to your website? With the Traffic Powerup, we’ll slowly, incrementally increase the traffic to your website.

How do I know if the keyword I'm targeting is best for my business?

A reader wrote in with this great question

If I have a particular keyword in mind to target for my business (i.e., web design in Phoenix), how will I know if that keyword is best for me to use or not? What factors are important to look at to determine if a keyword is suitable for my business? What tools should I use for this audit?

It comes down to three factors:

  • How much traffic can you expect from ranking for a keyword? (Traffic)
  • Is this keyword relevant to your business? (Value)
  • How well are the currently ranking sites optimized already? (Effort)

Estimating Traffic

For the first factor, Traffic, I like to use the Google Keyword Planner to check how much traffic I can approximately expect from a keyword. Google doesn’t show all the data, but this gives you a rough approximation.

Screen Shot 2015-05-21 at 7.59.32 PM

When we look at your keyword — Webdesign in Phoenix — we can see how much traffic Google estimates you’d get from this keyword.
We can see that, on average, this keyword gets ~50 searches every month. Now, while this is on the lower side, there are a few things to keep in mind:

  • Local Searchers — These are local searchers (people in Phoenix), so it’s a much smaller population than people who might be searching for a phrase like “Website SEO Audit”.
  • Qualified Prospects — People searching for this phrase are high-value qualified prospects. People who are searching for “Web Design in Phoenix” are searching for web designers in Phoenix. I’d venture that a good 75% of the people who search for this phrase every month go on to purchase web design.

We can also see that Google ranks the competition for this keyword as ‘High’. What’s that mean? A quote from the Google Tooltip:

The number of advertisers that showed on each keyword relative to all keywords across Google.

So, Google is saying that this is competitive in terms of the number of ads displayed for that keyword. Not that there’s a lot of competition to rank for the term. Sometimes there’s a correlation in competition, but for local search terms, I wouldn’t wager on there being that much competition.

Based off of this, I’d venture that this is a valuable keyword for to target. There’s a good amount of qualified, local traffic. Next, let’s take a look at the competition.

Organic Results

This screenshot is what I see when I search for the term “Web Design in Phoenix.” That’s a lot of ads.

Screen Shot 2015-05-21 at 8.07.56 PM

Okay, here’s the page without the ads.

Screen Shot 2015-05-21 at 8.10.01 PM

Okay, three things to note here:

  • There are a lot of ads on the page.
  • Because this is a local search term, Google is showing the ‘local search results’ (“7 box”) above the Organic results.
  • I’m not even seeing any organic results. Everything is ads and the ‘local search results.’

Local Search Results

Because Google is showing the ‘local search results’ at the top of the page, that means that local search engine optimization will be a factor in your optimization. You should build out a plan to acquire local reviews from your customers for your business.

Let’s look at the difficulty of ranking in the ‘local search box’:

Of the top 3 local search results, we can see that o

  • The first one has nine reviews, and the other has five reviews.
  • The middle two have no reviews.
  • The 4th ranking site has five reviews.

Note that the 4th ranking site with five reviews has an address in Scottsdale, AZ, not Phoenix, AZ.

Google ranks a site higher in the Local Search Box based on the city that they’re in. That makes a lot of sense. A searcher probably prefers a store that’s closer to them (in the same city) with fewer reviews than a store that’s one city over but has a higher number of reviews.

All other things being equal, if you dial in your Local SEO, you’ll need ten 5-star reviews to outrank the site currently ranking #1.

That’s pretty achievable. Do good work. Provide a handout explaining how to leave a Google review. Ask your customers for reviews. Simple. Done.

Organic Results

Let’s take a look at the Organic results.

  • The number 1 ranking site is webdesign-phoenix.com
  • The number 2 ranking site is ave25.com

Ranking on the first page should be a great first goal, but you should be gunning for ranking #1 or #2. The first two results account for 45.28% (nearly 50%) of all the clicks.

When it comes to ranking, there’s two factors that you should be optimizing for — and that you can analyze your competitors’ websites for, to assess competition:

  • On-Page / On-Site Factors like Page Title, URL, Headline, and Content.
  • Off-Site Factors like the quantity and quality of websites linking to the specific page and the site overall

On-Page Factors

(I used Moz’s MozBar to easily extract this data from the pages)

webdesign-phoenix.com

  • Title: Web Design Phoenix | Custom Responsive Websites Arizona
  • URL: www.webdesign-phoenix.com/
  • Headline: Web Design Phoenix Website
  • Content: Has the word ‘Phoenix’ 11 times, ‘Web Design’ 10 times, and ‘Web Design Phoenix’ six times

I’d rank this site as being well optimized. The keyword is in the title, URL, headline, and in the content.

ave25.com

  • Title: Avenue 25 – Best Phoenix Web Design, Arizona Advertising Agencies
  • URL: http://ave25.com/
  • Headline: Phoenix marketing, graphic & web design studio
  • Content: Has the word ‘Phoenix’ 2 and ‘Web Design’ 1 time

I’d rank this site as being minorly optimized. They have the keyword in the title and (split up) in the headline.

It’s interesting to compare and contrast the two. You can see the top ranking site is well optimized for on-page factors. The second site hasn’t been thoroughly optimized.

Off-Site Factors

(I used Majestic to analyze the backlinks for these sites and pages)

webdesign-phoenix.com

  • Number of domains linking to the site: 78
  • Number of individual links pointing to the site: 4,993
  • Number of domains linking to the page: 61
  • Number of individual links pointing to the page: 3,923

ave25.com

  • Number of domains linking to the site: 145
  • Number of individual links pointing to the site: 180,000
  • Number of domains linking to the page: 44
  • Number of individual links pointing to the page: 988

Don’t be discouraged by the number of individual links pointing to the site. That’s not that relevant of a metric. What’s more important is the number of domains linking to the page and the site.

We can see that the top ranking site has links from 78 unique domains pointing to their site and links from 61 unique domains pointing to the page in question.

What’s interesting is that the #2 ranking site has almost twice as many overall unique domains linking to them and nearly 50% more unique domains linking to the page and they’re still only ranking #2 for the term.

Looks like that on-site optimization that webdesign-phoenix.com did paid off. :-)


So, is this a keyword that you should compete for? I say yes. You’ll need to do a few things (and I include a short roadmap below), but I think that this is a term that you should optimize for. Within six months, you could be ranking 1st.

Your SEO Gameplan

Here’s what you’ll need to do:

  • Match or exceed webdesign-phoenix.com’s on-site optimization. Use your relevant keyword (“Web Design in Phoenix” or “Web Design Phoenix”) in the page title, URL, headline, content on the page, and internal links pointing to the page.
  • Get ~10+ reviews from customers. Give them a handout that explains how to leave a review on Google. Make it a standard operating procedure to ask every client you work with to leave you a review.
  • Earn ~80 high-quality, relevant links to your site. No matter how great your on-site optimization is, you’ll need to have high-quality, relevant links pointing to your site.

Link Building

The question of how to earn links can be an article in and of itself. In short:

Here are a few strategies to evaluate:

  • Ask past clients to link to your site (link in a link on an ‘about’ page linking to your portfolio or case study page for that client)
  • Ask vendors and partners that you work with to link to you
  • Ask friends and family to link to you
  • Join local industry organizations and ask for them to link to you
  • Contribute to local events and ask for them to link to you
  • Participate online by contributing articles to industry sites or participating in podcasts and ask for a link back to your site
  • Launch a scholarship and contact relevant school, colleges, universities, and student organizations and ask them to link to your scholarship

If you add two links from each of these strategies every month, in 6 months you’ll have links from 84 unique, high-quality, relevant domains.


We started off by talking about three factors:

  • How much traffic can you expect from ranking for a keyword? (Traffic)
  • Is this keyword relevant to your business? (Value)
  • How well are the currently ranking sites optimized already? (Effort)

When deciding if you should optimize for a keyword, you can think of it link this: If (Traffic + Value) > (Effort) you should compete for this keyword.

Let’s reviews each of these factors:

  • Traffic: Good! While 50 searchers/month is light, these are high-quality local searchers.
  • Value: Good! This keyword is high-value and indicates a potential lead for your business.
  • Effort: Medium! The #1 ranking site is has a lot of on-page optimization, but not that much off-page optimization. The #2 ranking site has barely any on-site optimization, but has much more off-site optimization and is ranking 2nd.

I’d recommend optimizing for this keyword. The Traffic and Value both are good, and while some effort will be required, it won’t be that much to rank #1.


Website X-Ray: Express

Maybe you’re wondering what steps to take to rank for a specific, high-value keyword for your business.

Or perhaps you’ve invested in SEO before and have already optimized a few pages on your site for specific terms, but you’re struggling to understand why your competitors are ranking higher than you.

With Website X-Ray: Express, I review up to 3 of your most valuable keywords, offering specific, actionable advice on how you can improve your on-page and off-site SEO to rank higher. You’ll get specific, actionable advice to increase your ranking for your most important keywords:

  • A Comprehensive, Keyword Specific SEO Audit. This audit covers over 15 of the most important factors that affect your ranking for each keyword.
  • Over 1,500 words of actionable advice on Search Engine Optimization including specific optimizations to make to increase your ranking for your most important keyword phrases.
  • An audit of your top competitors for your most important terms to give you perspective into the factors that are influencing their ability to outrank you.

And, most importantly, your purchase is backed by the “Kai Davis ‘110%’ Guarantee”. If after reading your report, you don’t have an actionable understanding of the specific steps to take to improve your ranking for your selected term, I’ll send you a 110% refund.

To get started, read more about the Website X-Ray: Express. When you place your order, I’ll send you a short questionnaire. Once I receive your response, I’ll give you a firm estimate for when to expect your report by.

Do you have any questions? Excellent! Feel free to send me an email.