Black Friday Cyber Monday (āBig Frickinā Coupon Monthā) is almost upon us. Hereās a quick thought:
Donāt wait until the high-discount days to send out an email to your subscribers or past customers.
Instead, start to talk to your people now.
First, send your people an email and let them know whatās coming later this month as part of BFCM. Tell them so they can check their budget and start to plan their purchases. If they donāt know whatās coming, itāll be harder for them to take part.
Next, take your list and segment it. Hereās what Iāve segmented mine into for my store:
- New shoppers: people who havenāt made a purchase yet
- Customers: people who have made a purchase already
- VIP Customers: people who have made 2+ purchases
Then, start talking with each segment:
- New Shoppers ā Send them a pre-BFCM coupon and recommend a product for them that theyāll like
- Customers ā Send them a short note thanking them for being customers
- VIP Customers (2+ purchases) ā Send them a small gift as a thank you
And mention your upcoming Big Frickinā Coupon Month event. These don’t have to be heavy-graphic emails. Text emails — like this one — work well at sharing a message. Don’t let graphics become a barrier.
The outcomes youāre aiming for here are two-fold:
- Let people know, today, that youāre going to be having an event
- Start conversations now, so you arenāt showing up on Turkey Day and saying, āHey, havenāt talked with you since last year, hereās a coupon! See ya next year!ā
Questions? Tap here and send them over.
Excelsior!
Kai