Big Frickin’ Coupon Month

by Kai Davis | Last Updated: November 12, 2019
Big Frickin’ Coupon Month

Black Friday Cyber Monday (“Big Frickin’ Coupon Month”) is almost upon us. Here’s a quick thought:

Don’t wait until the high-discount days to send out an email to your subscribers or past customers.

Instead, start to talk to your people now.

First, send your people an email and let them know what’s coming later this month as part of BFCM. Tell them so they can check their budget and start to plan their purchases. If they don’t know what’s coming, it’ll be harder for them to take part.

Next, take your list and segment it. Here’s what I’ve segmented mine into for my store:

Then, start talking with each segment:

And mention your upcoming Big Frickin’ Coupon Month event. These don’t have to be heavy-graphic emails. Text emails — like this one — work well at sharing a message. Don’t let graphics become a barrier.

The outcomes you’re aiming for here are two-fold:

Questions? Tap here and send them over.



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