Table of Contents
First, research your keywords and consider your collection’s keyword targeting.
Most collection pages on your site should have an individual main keyword the page focuses on. You want to think through this and decide which pages are targeting which keywords.
Speaking from personal experience, if you don’t plan this out (or map it out in a spreadsheet), it’s way too easy to end up duplicating your work, creating multiple pages, and targeting the same keyword multiple times across multiple pages.