Table of Contents
- First, research your keywords and consider your collectionβs keyword targeting.
- How to refine your keywords β and why lower traffic, niche, and specific is better than generic and high-traffic
- How can you discover potential long-tail keywords for your collections? (Free and paid tools.)
- If you want a collection to rank for a keyword, you need to do these four things.
First, research your keywords and consider your collectionβs keyword targeting.
Most collection pages on your site should have an individual main keyword the page focuses on. You want to think through this and decide which pages are targeting which keywords.
Speaking from personal experience, if you donβt plan this out (or map it out in a spreadsheet), itβs way too easy to end up duplicating your work, creating multiple pages, and targeting the same keyword multiple times across multiple pages.