URL Handles and Collection SEO
Where do you set a collection handle on a Shopify store?
How much impact does the URL/handle have on your rankings?
A small amount. Not a lot.
The keywords in your domain name (e.g., DoubleYourEcommerce.com, BuyDahliasOnline.com, LakeChamplainChocolates.com) and the keywords in your SEO title and page content all carry much more weight for your SEO than the keywords in an individual page’s URL handle.
These days, URL handles are more an element of user experience that has some impact on a page’s SEO. Google wants you to have:
Good URLs are short
The first URL is more precise and more accessible for the visitor to read. The second has a bunch of extra stuff in it.
Focus on having short URLs that are just a few words long.
Good URLs don’t change
When a URL changes, Google sees it as a new page.
So if you update a collection from:
Google will see it as a brand-new page. That will mean your SEO and rankings for that page will reset and take some time to recover.
Good URLs mention a keyword
It’s worth mentioning a keyword in the collection URL (e.g., /collections/red-trucks/). It helps with SEO and helps your visitors understand what a URL is about.
Don’t go overboard. Just mention a keyword and use a few words. You want your URLs to be short.
What should you do to optimize the URL slugs for your collections on your Shopify store?
Don’t stress. Just focus on having URLs that:
Now that you’ve finished reading this chapter on collection SEO, you can:
Or you can jump to one of these reader-favorite chapters:
- Collection SEO Digital Garden Index 🌱
- Collection SEO TL;DR Best Practices Summary 🌟
- Collection Descriptions and SEO (plus examples of Shopify collection descriptions) 💎
Free email course on collection SEO 📬
Sign up today and get a free email course on Shopify Collection SEO.
Every weekday for twelve days, you’ll receive an email with actionable, insightful information about how to approach Shopify Collection SEO:
SEO tips. Get tips on how to optimize your store’s collections. Learn how to rank your collections higher and get more traffic from Google.
Free resources. Get free SEO resources, like my Collection Keyword Map.
SEO and Marketing advice. Learn how to grow your Shopify store with Collection SEO.
Plus, no spam or hype. I created this free email course on Collection SEO to help stores do SEO better and share practical and pragmatic tips on SEO.
Sign up today and you’ll get the first letter in your inbox today.
A free course on Collection SEO. This form yeets them to Drip with a tag.