I’d like to use our kickoff call as an opportunity to learn more about your store, customers, and products and your business and marketing goals over the coming year. Search Engine Optimization is most effective when it aligns with your overall business and marketing goals.

Here are some of the questions I’d like to discuss:

About your store:

• How can this project help you and your store the most?
• What’s the history of your store? (How’d you get started? How’d you get to where you are today?)
• Who are your store’s best customers?
• What are your store’s best-selling products?

About your SEO priority products and collections:

• Do you have any marketing or SEO priority pages, collections or products?
• What are your best selling products?
• What are your best selling collections? 

About your marketing:

• What are your marketing and business goals for the next 12 months?
• What’s your experience with Search Engine Optimization?
• What do you do for content creation (like blogs or product descriptions)?
• Who are your ideal customers?
• What other channels do you advertise or market on?
• Who are ~three of your direct competitors?
• Who are the larger players in your market?

And answer any questions you have for me.