“What’s an SEO X-Ray?”

Your SEO X-Ray is a detailed, growth-focused SEO assessment of your store to give you a solid, understandable path forward to growing with Search Engine Optimization. In specific, your SEO X-Ray will review and offer direction on the following areas for your store:

  • Your Technical SEO. Technical SEO is the process of evaluating your website and ensuring that it meets the technical requirements of search engines to help your store rank higher. (Think of this like taking your car to a professional, high-end mechanic for a detailed engine inspection.)
  • Your Top ~5-8 SEO Priorities. What should you focus on to grow? In this report, I distill down all the opportunities for your store into the top ~5-8 most impactful priorities to focus on to grow.
  • Competitor Analysis and SEO Review. Looking at your competitors is a fantastic way to understand more about reaching your customers with your store. By looking at the type of content your competitors are creating, where they’re earning traffic, and the types of websites linking to them, we can better understand the opportunities for yours tore.
  • Keyword Mapping (and Keyword Recommendations). Looking at the keywords your store is currently ranking for is a great way to identify opportunities to rank higher or create new posts and pages to attract more traffic and visitors.
  • Thoughts and Suggestions on Your Store. I’ll share ~750 words of advice and perspective on your store, products, and customers.
  • Your ‘Do This, Not That’ Action Plan. Finally, I take everything identified above and build a prioritized action plan for your store and SEO opportunities for the coming ~12 months.

At the end of this project you’ll receive a detailed report for your store, highlighting the most important findings, priorities, and recommendations. After you receive your report, we’ll have a call to discuss my recommendations and answer your questions.

“How long will this project take?”

Typically, delivery takes ~3-5 weeks from project kickoff, but that timeline might change depending on your website. On our kickoff call, I’ll confirm the timeline and give you a clear estimate of when to expect delivery.

“What questions will you ask in our kickoff call?”

I’d like to use our kickoff call as an opportunity to learn more about your store, customers, and products, as well as your business and marketing goals over the coming year. Search Engine Optimization is at its most effective when it’s in alignment with your overall business and marketing goals.

About Your Store

  • What’s the history of your store?
  • What’s your experience with Search Engine Optimization or digital marketing?
  • What are your marketing and traffic goals for 2021?
  • How can this SEO X-Ray help you and your store the most?
  • What resources do you have to implement any recommendations that might come out of this SEO X-Ray? (e.g., do you work with an agency on a retainer, do you have a developer on your team, do you handle this yourself)

About Your Customers, Competitors, and Content

  • Who are your store’s best customers, and what do they purchase? Which customers do you want more of?
  • Who are your competitors? Who do your customers buy from or visit instead of you?
  • What do you do for content creation (like blogs or product descriptions)?
  • Are there any keywords that you’ve seen and thought, “Hey, we should be ranking higher there, but we aren’t. What gives?” Feel free to share any keywords (or general topics/areas) that you’d like to rank higher for that come to mind.
  • What questions do you have for me?

Do you have any questions?

If so, I’d love to get you answers. You can always reach out to me (Kai Davis, Your Shopify SEO Guy) directly at kai@doubleyourecommerce.com.

Talk soon!


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