Website X-Ray: Express


You have a beautiful site, but you can’t figure out why your competitors are outranking you.

Maybe you’ve invested in Search Engine Optimization before. If so, you probably researched the most popular terms in your industry and built pages targeting these keywords — but no matter what you try, your rankings are stuck in the mud.

Perhaps you’re already doing everything right. Your code is well-written. Your Search Engine Optimization is dialed in. You have high-quality back-links. You regularly write and share great content (something that your competitors don’t seem to be doing), but you just can’t figure out why your competitors are outranking you for most important terms.

In either case, you’re looking for advice on the specific steps you need to take to rank higher for your most important terms.

Actionable Expert Advice

Presenting, Website X-Ray: Express, an audit reviewing your rankings for your most important keywords.

With Website X-Ray: Express, you’ll get specific, actionable advice to increase your ranking for your most important keywords:

  • A comprehensive Keyword-Specific Search Engine Optimization Audit. This audit covers over 15 of the most important factors that affect your ranking for each keyword.
  • Over 1,500 words of actionable advice on Search Engine Optimization including specific optimizations to make to increase your ranking for your most important keyword phrases.
  • An audit of your top competitors for your most important terms to give you perspective into the factors that are influencing their ability to outrank you.

And, most importantly, your purchase is backed by the “Kai Davis ‘110%’ Guarantee”. If after reading your report, you don’t have an actionable understanding of the specific steps to take to improve your ranking for your selected term, I’ll send you a 110% refund.

Who This Is For

Website X-Ray: Express isn’t for everyone, but it can help a range of businesses have a better understanding of their Search Engine Optimization. Express is best if:

  • You have an established website with an industry focus and your site has been around for at least two years
  • You’ve previously optimized your SEO, targeting specific pages on your site for specific keywords.
  • You’re looking to understand what steps to take to increase your rankings.
  • You’re willing to take action to implement changes (either by yourself or with your web developer)

What You Get

I’ve helped dozens of people optimize their websites – and I want to help you, too. Website X-Ray: Express is a targeted, page-specific report that will help you increase your rankings.

Right after you pay me, I’ll send you a ten-minute questionnaire about your website and most important terms. Once you send me your answers, I’ll give you a firm deadline for when to expect your report.

I’ll create the Website X-Ray: Express by analyzing your most important keywords and terms, your analytics, and up to 3 key pages on your site and writing up my findings. Once I’ve sent you your report, you can email me one round of feedback and questions if you want, and I promise I’ll respond to everything.

Single Keyword Term Audit

With the Single Keyword Term Audit, I analyze how you’re ranking for a single keyword.

Order Your Website X-Ray: Express For $250

Three Keyword Term Audit

With the Three Keyword Term Audit, I analyze how you’re ranking for these three separate keywords and offer specific, page-by-page actionable advice on how to increase your rank for these keywords.

Order Your Website X-Ray: Express (Three Specific Terms) For $395

Hey, Wait — I’ve Got Questions

  • Are you looking for specific advice and recommendations on how to increase your rankings for specific terms? If so, Website X-Ray: Express will offer you specific advice, tuned to your website, on how to improve your rankings.
  • Are you curious how this is different from a traditional, full-featured audit? With Website X-Ray: Express, you’ll get recommendations on how to improve your ranking for your specific, most important terms. Unlike a full-featured SEO audit, I’m auditing specific keywords and pages on your site, not the entire website.
  • Are you unsure you’ll know what changes to make? I include an easy to follow, page-by-page checklist of the changes I recommend you make. The checklist is extremely easy to follow, making it a breeze for your developer to implement these changes.
  • Are you wondering how this will work for you? Once you pay, I’ll send you a short questionnaire and a firm estimate for getting your report back.
  • Are you worried this won’t tell you everything you need to know? Don’t worry, if you decide you want a full-featured, technical audit of your website, you can purchase the Website X-Ray. (And if you do, I’ll credit your purchase for what you paid for your Website X-Ray: Express.)
  • Do you like saving money? I’m selling this for crazy cheap. I don’t charge by the hour, but when I did, I’d charge $200/hour for my time as a consultant. When you purchase this audit, you’re getting actionable advice on your website for crazy cheap.

Do you offer a ‘done-for-you’ service where you handle implementation?

That’s a great question. I don’t offer a complete done-for-you service. Here’s why:

First, if the audit comes back and the takeaway is we need more / better content, someone needs to write that copy for your site. And because I’m external to your business, I can’t offer the insight necessary to write that content. In those cases, I provide direction and leave the content writing to you and your team.

Second, if the audit comes back and the takeaway is that we need better on-page targeting for our specific terms, someone needs to make those changes to the pages. And because there’s a range of Content Management Systems out there (Shopify, WordPress, Drupal, etc.), I’ve found that it’s best to provide clear, specific direction that empowers my client’s developer to implement the on-page changes faster and more efficiently than I can.

Third, if the major takeaway from the audit is ‘we need more links!’, that is something I can help with! I can help you earn links through either the Traffic Powerup (a done-for-you link building service) or on a case-by-case basis if I have familiarity with your industry and believe that I can make a measurable impact on your ability to earn high-quality, relevant links.

Wonderful People Who Vouch For Me

I know you may be skeptical in the value Website X-Ray: Express could have for your business. Well, here are some comments from past clients about the value they found in working together

Marci Hansen Kai's advice on optimizing our website was an epic win for us — it permanently moved the needle on our growth.

Marci Hansen, Chief Marketing Officer, SheerID

And another:

Jason Forest This report blew my mind! Kai gave me a deep level of insight into my business and how to achieve the outcomes I'm looking for, along with specific, actionable advice to grow my traffic.

Jason Forest, Owner, RigBooks

And another:

Did we get our money's worth? Hell yeah! Kai's expertise in Search Engine Optimization gave us real, actionable insights into how we could improve our Organic SEO. Without a doubt, Kai provided Search Engine Optimization insights that no plugin or software could. (Plus, by leaving the SEO audit to him, we freed up time to focus on improving our business.) Five-Stars, Would buy again! :)

Enterprise SEO Client

The “Kai Davis ‘110%’ Guarantee.”

Do you want a low-risk, easy-out consulting relationship? Website X-Ray: Express is a terrific way to determine how we work together.

We’ll be able to test the waters on a first, initial project and see how we fit together as clients. Additionally, a one-off commitment on a project reduces your risk as much as possible.

And, most importantly, your purchase is backed by the “Kai Davis ‘110%’ Guarantee”. If after reading your report, you don’t have an actionable understanding of the specific steps to take to improve your ranking for your selected term, I’ll send you a 110% refund.

What’s Unique About Express

With Website X-Ray: Express, we’re just looking at your most important keywords and how existing pages on your site are ranking for those keyword phrases.

Full-featured SEO Audits, like the Website X-Ray, are deep and technical audits of your entire website. With Website X-Ray: Express, you’re getting targeted and specific feedback on the exact keywords you’re targeting.

For each page and keyword we analyze, you’ll get recommendations how to rank higher for your most important term, feedback on why your competitors are outranking you, and actionable advice on what can be done.

Act Now!

I’ve helped dozens of people optimize their websites – and I want to help you, too. Website X-Ray: Express is a targeted, page-specific report that will help you increase your rankings.

Right after you pay me, I’ll send you a ten-minute questionnaire about your website and most important terms. Once you send me your answers, I’ll give you a firm deadline for when to expect your report.

I’ll create your report by analyzing your website, your analytics, and up to 3 key pages on your site, and writing up my findings. Once I’ve sent you your report, you can email me one round of feedback and questions if you want, and I promise I’ll respond to everything.

Single Keyword Term Audit

With the Single Keyword Term Audit, I analyze how you’re ranking for a single keyword.

Order Your Website X-Ray: Express For $250

Three Keyword Term Audit

With the Three Keyword Term Audit, I analyze how you’re ranking for three separate keywords and offering specific recommendations on how to rank higher for these popular terms and actionable advice on what can be done to increase your rankings for these keywords.

Order Your Website X-Ray: Express (Three Specific Terms) For $395

I Still Have Questions

That’s great! You can send me an email and I’ll get you answers.

Additionally, you can browse the terms and conditions for Website X-Ray: Express, if you’d like.


p.s., If a report isn’t a good fit for you right now, you can always read my weekly newsletter for free. I provide a lot of great advice, and you can subscribe right here.