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Proven Shopify SEO Strategies
Make More Shopify Sales With SEO
Stop struggling with Shopify SEO.
Get more visitors, customers, and sales with proven approaches that actually work.
Get Discovered Where Your Customers Are Already Searching
Your Products Deserve To Be Found
You’ve invested countless hours building your Shopify store – carefully selecting products, designing your site, and crafting your brand. But despite all that work, you’re still not getting the organic traffic you deserve.
Instead of finding your products, potential customers are landing on your competitors’ sites. You’ve tried following generic SEO advice that promised quick results, but nothing seems to work specifically for your Shopify store.
You’re frustrated watching other stores rank higher while you’re left wondering:
- “Why aren’t my products showing up in Google searches?”
- “Am I missing something about how SEO works with Shopify?”
- “Should I just give up and spend more on ads instead?”
Every month that passes with poor search visibility means lost sales opportunities that you’ll never get back. And with rising ad costs cutting into your margins, relying solely on paid traffic isn’t sustainable for long-term growth.
Imagine Waking Up To...
Steady Organic Traffic That Converts Into Sales
Imagine waking up to see a steady stream of new visitors coming to your store – people who are actively searching for exactly what you sell. Your product and collection pages are ranking for valuable keywords, bringing in targeted traffic day and night.
These aren’t just random visitors – they’re potential customers with high purchase intent who found you right when they were looking to buy. Your organic traffic builds month after month, creating a reliable sales channel that doesn’t disappear when you stop spending on ads.
You confidently understand what works for Shopify SEO specifically, allowing you to make strategic improvements that continue to grow your organic visibility. Instead of guessing, you know exactly what to focus on to get the biggest impact for your store.
The Solution You’ve Been Searching For
Introducing Shopify SEO: Simplified
Introducing Shopify SEO: Simplified – a comprehensive course specifically designed for Shopify store owners who want to increase their organic traffic and sales without getting overwhelmed by technical jargon or generic SEO advice.
Created by two Shopify SEO specialists with years of hands-on experience:
- Kai Davis has worked with 100+ Shopify stores on SEO strategy and implementation, helping them grow traffic and revenue through targeted optimization. (That’s the person who wrote this page 👋.)
- Ilana Davis owns a popular Shopify SEO app with thousands of users, specializing in technical SEO and structured data implementation.
Unlike generic SEO courses that provide advice that doesn’t work on Shopify, this course offers Shopify-specific strategies you can implement immediately. We’ve distilled years of experience into 12 focused video modules that break down complex SEO concepts into practical, actionable steps.
You’ll learn the exact process we use with our consulting clients to improve their search visibility and increase organic traffic – the same strategies that have helped Shopify stores see
“significant increases in traffic and online sales” and reach customers in areas “where they had never had a presence before.”
Everything You Need To Succeed
When You Buy Today, You'll Get Immediate Access To:
I’ve packed everything you need into this course. No fluff, no “what you should do someday,” just practical strategies and tactics you can implement right away to start getting more traffic to your Shopify store.
21 focused video modules
Bite-sized 10-25 minute videos with practical advice and 3-5 key points per topic. Includes real Shopify examples and concept walkthroughs so you can get started implementing immediately.
COMPREHENSIVE COURSE WORKBOOK
Track your progress and implementation steps with our structured workbook. Includes dedicated exercises to apply concepts directly to your store and space for notes and action items.
SEO Implementation Guidance
Step-by-step processes for optimizing your collection pages, product descriptions, and internal links. Find optimization opportunities with our insights.
Technical SEO Troubleshooting
Learn how to identify and fix common Shopify SEO issues without needing coding skills. Includes guidance on structured data, URL optimization, and improving page speed.
QUICK REFERENCE GUIDES
Access practical checklists and spreadsheets you can use immediately. Includes structured data checklist, keyword research templates, and SEO implementation guides to keep you on track.
SHOPIFY-SPECIFIC APP RECOMMENDATIONS
Get our curated list of trusted Shopify SEO tools and apps that actually work.
FULL video TRANSCRIPTS
Review course content at your own pace with complete written transcripts. Easily search for specific topics when working on your store’s SEO.
Lifetime Course Access
Get permanent access to all course materials for the lifetime of the product for a one-time payment.
Pricing
Ready to Double your Organic Traffic?
For less than the cost of a single month of ads or your Klaviyo bill, you’ll get a complete system to grow your organic traffic for years to come. This isn’t theory — these are the exact strategies we’ve used with hundreds of Shopify stores.
Individual License
$250$200
One-Time Payment
Includes complete access to all 21 video modules, comprehensive workbook, implementation guides, troubleshooting resources, and lifetime access.
Team License
$1,200$950
One-Time Payment
Share SEO knowledge across your entire team. Get full access to the complete Shopify SEO Simplified course for up to 10 team members at your store or agency.
Exactly What You’ll Learn
Course Curriculum
Getting Started
- Introduction: Meet your instructors and understand the course structure
- Quick Wins: The top 5 things to focus on first for maximum impact
The Basics of SEO
- Foundational Concepts: Create content that’s specific and helpful for your target market
- Ranking Pages: When and why to rank product vs collection vs blog pages
- Page Structure: How to use headings, navigation and structure effectively
- Page Content: Writing for people first, not what you think Google wants
Technical SEO
- URLs: Understanding Shopify’s URL structure and how to optimize it
- Indexing: Getting your site discovered and indexed by Google
- Meta Content: Creating effective titles, descriptions and other meta elements
- Performance: Balance site speed with functionality for better user experience
- Structured Data: Help Google understand your content for rich results in search
Resources & Implementation
- Regular SEO Hygiene: Creating an ongoing SEO maintenance plan
- Product & Collection Content: Writing effective, search-optimized descriptions
- Blog Content: Creating valuable content that ranks and converts
- Internal Links: Building strategic connections between your pages
- Link Building: Ethical ways to get quality backlinks to your store
- Shopify Apps We Recommend: Tools that actually help your SEO
- Other SEO Tools: Non-Shopify resources worth using
- Finding SEO Help: How to hire good consultants and avoid bad ones
- SEO Truths: Busting myths and focusing on what really matters
- Action Items: Prioritizing your next steps for maximum impact
Common Concerns Addressed
Everything You Need To Know Before Buying
I’ve answered the most common questions below so you can feel confident you’re making the right choice. If there’s something I missed, just reach out — I’m happy to help.
Due to the digital nature of this course and the immediate access to all materials (videos, workbook, checklists, transcripts, and resources), we do not offer refunds.
However, we’re fully committed to your success – if you’re struggling to implement any concepts or techniques, please reach out to me (Kai) directly and I’ll provide answers to your questions and additional guidance to help you get results.
Ilana and I worked together to carefully design this course based on proven strategies that have worked for the thousands of Shopify stores we’ve collectively worked with. We’re confident that if you implement the strategies you learn in this course, you’ll see improvements in your store’s search visibility.
Yes! The strategies in this course work for most Shopify store types, including direct-to-consumer brands, CPG companies, and even dropshippers willing to put in the effort. If you sell products on Shopify, these SEO principles apply to your store.
Not at all! We’ve designed this course for store owners of all technical levels. We explain concepts clearly and provide step-by-step guidance for implementation without requiring coding knowledge or technical expertise.
The course is designed to fit into your busy schedule. Each video module is only ~10-25 minutes, and we provide a prioritized list of actions so you can focus on high-impact tasks first. You can implement the strategies at your own pace – even just an hour or two per week will show results over time.
SEO is a long-term strategy, but we include several “quick wins” that can show results in weeks rather than months. The full impact of comprehensive SEO improvements typically becomes apparent over 3-6 months. The good news is that these improvements tend to be lasting, unlike paid advertising that stops working the moment you stop paying.
Absolutely. We focus on evergreen SEO principles that have stood the test of time, while also incorporating current best practices. The foundational strategies we teach remain effective regardless of algorithm changes.
Yes! You can purchase a team license to Shopify SEO Simplified and share SEO knowledge across your entire team. Get full access to the complete Shopify SEO Simplified course for up to 10 team members at your store or agency when you purchase a team license.
Not Just Another Generic SEO Sourse
What Makes This Different From Other SEO Courses?
Specific, actionable SEO advice for Shopify stores.
Let’s be real for a minute — most SEO courses out there are filled with generic advice from 2010 that just doesn’t work for Shopify stores in the year 2025. It literally makes me cry when I see store owners following advice meant for WordPress blogs or trying to implement tactics that break their Shopify themes.
That’s exactly why we created a course specifically for Shopify store owners, built on our experience working with thousands of Shopify stores.
Shopify-Specific Guidance
Unlike generic SEO courses, everything we teach is specifically tailored to Shopify’s unique platform. We address the specific challenges and opportunities of Shopify stores, including collection pages, product pages, URL structure, and theme optimization.
Taught By Active Shopify Specialists
We’re not general SEO “gurus” who dabble in everything - we work exclusively with Shopify merchants and have helped hundreds of stores improve their search visibility. We know what actually works right now for Shopify specifically.
Balanced SEO Approach
We combine quick wins you can implement immediately with sustainable long-term strategies that build lasting search visibility. This is about. you building a solid SEO foundation for continued growth.
Plain English Explanations
We explain complex SEO concepts in simple terms without unnecessary jargon. You don’t need to become an SEO expert - you just need to know what works for your Shopify store.
Join Hundreds of Successful Merchants
Ready to start ranking higher?
Join the hundreds of successful merchants who have transformed their organic search visibility with our proven strategies and advice.
Individual License
$250$200
One-Time Payment
Includes complete access to all 21 video modules, comprehensive workbook, implementation guides, troubleshooting resources, and lifetime access.
Team License
$1,200$950
One-Time Payment
Share SEO knowledge across your entire team. Get full access to the complete Shopify SEO Simplified course for up to 10 team members at your store or agency.
Simple, Secure Checkout Process
Exactly how to buy
Here’s how to get started:
- Click the “Buy Now” button above
- Complete the purchase securely through our payment processor (Stripe, they’re great).
- You’ll receive login details to access the course content within a few minutes
- Begin with Video 1: Introduction and Video 2: Quick Wins
- Implement the strategies you learn at your own pace
- Track your process using the included workbook
After purchase, you’ll have lifetime access to all course materials, including any future updates we make to keep the content current with Shopify and SEO best practices.
Still On The Fence?
Get answers to your questions
Get a video sample
Look, I get it: investing in yet another course is a tough call. You’re wondering if this is actually going to help your store or just be another thing you don’t implement.
That’s why you can reach out to me today with any questions you have. Send me an email and I’ll get back to you within ~24-hours.
Look, i get it: investing in yet another course is a tough call. You’re wondering if this is actually going to help your store or just be another thing you don’t implement.
That’s why I’m giving you our “Foundational Concepts” video (7:42) absolutely free.
in this video, you’ll learn:
- The “law of raspberry jam” that explains why most stores fail at SEO (it’s so simple but nobody realizes this)
- Why focusing on rankings is the wrong approach (and what to focus on instead)
- The high-impact mindset shift that will change how you think about your store’s content
This is the actual module from the course. This will help shift how you approach SEO. This advice has helped hundreds of store owners.
Enter your email below and you’ll get it right away in your inbox, along with some actionable tips you can use whether you buy the course or not
[Email field]
[GET THE VIDEO] button
no spam, no sales calls. just helpful content you can actually use.
p.s. Don’t let another day pass with your products hidden deep down on page 5 of Google.
Invest in your store’s future today with Shopify SEO: Simplified. Start turning search visitors into customers.
p.p.s. Not ready for the full course? Join my free newsletter for regularly Shopify SEO advice.
p.p.p.s. Do you have a question about Shopify SEO Simplified? You can email me your question directly and I’ll get back to you within ~24-hours: kai@doubleyourecommerce.com.