Shopify Search Engine Optimization Discovery Project
Hiring a consultant can feel like a complicated (and scary!) process, especially for something like Search Engine Optimization or getting more traffic where you may not see the results for 3, 6, or 9+ months (depending on the competitive landscape).
When you're evaluating a Search Engine Optimization consultant, these are the questions that I recommend my friends and colleagues ask any consultants they're evaluating.
There aren't any 'right' answers per-say; rather, these questions let you see their thought process and strategic direction on a project.
An initial 'Search Engine Optimization Discovery' project makes the most sense to get these questions answered. That way, you get the questions answered in a way that makes sense for both you and the consultant and you're able to 'test the waters' with a small paid project to see how you work together.