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Double Your
BFCM Organic Marketing
Get BFCM organic content and quick marketing wins implemented and drive visitors and sales this Black Friday/Cyber Monday.
I’m only accepting two clients for this BFCM optimization package. If you’d like to work together, book a call today.
In order to meet the holiday deadline, we’ll want to start our engagement together no later than the week of October 21st. All work will be scheduled in your tools by November 15th.
Trusted by brands you know, including:
Package Details
What’s Included
This package sets you up for a successful Black Friday/Cyber Monday with bespoke content for your organic channels and done-for-you marketing + SEO optimizations implemented for your store.
Work directly with me to optimize your BFCM strategy, create content, and implement quick wins across email, social, SEO, and your website content.
Organic bfcm content (stress free!)
Get your BFCM marketing and content for your organic channels handled quickly and effectively. From email sequences to social content, SEO, and website copy, I’ll streamline your BFCM marketing so you can focus on running your business.
BFCM strategy & offer feedback
We'll start with a 50-minute kickoff call. On the call, we'll refine your BFCM strategy to maximize sales and engagement. Together, we’ll refine your offer, messaging, and promotions to ensure you’re ready for the shopping holiday.
Website optimizations for bfcm sales
I’ll review your website's messaging and refine your homepage + overall BFCM messaging. I'll set up a BFCM countdown timer and a high-converting exit-intent offer to recover lost sales. I'll write a personalized BFCM gift guide for your store to drive product discovery and increase average order value
Social assets to promote your offer
Get on-brand social assets that promote your offer across Facebook, Instagram, and Twitter. You'll receive twelve custom social media posts and six brand-specific social media images.
ready-to-send BFCM emails
I’ll optimize your BFCM email marketing with a BFCM-specific email opt-in pop-up and ready-to-send BFCM emails, including three pre-BFCM teaser emails and five BFCM promotional emails. You'll get everything scheduled in your email platform for smooth delivery.
SEO power-ups for bfcm
Boost your BFCM visibility with targeted SEO tweaks to your products, collection, and homepage, with a focus on ‘80/20’ quick wins. I’ll boost your BFCM visibility by optimizing for high-value keywords and fine-tuning meta-tags to attract traffic that converts, so your store is ready for BFCM traffic.
Post-Holiday bfcm Clean Up
After the BFCM holiday is over, I'll remove all the BFCM campaigns and restore your site back to the way it was before the holiday.
Pricing
Ready to double your organic marketing for BFCM?
Imagine 10%, 25%, or even 50% more sales this BFCM. The key to boosting your performance? Optimize your marketing and messaging, promote your offer to your audience, and send more emails to your list.
My Guarantee
I’ll deliver exceptional work, on schedule, and guide your business growth with care and personal attention.
Standard Package
$5,500/FLAT FEE
Includes all consultations, strategic recommendations, content creation, and done-for-you implementation.
I’m only accepting two clients this BFCM package. If you’d like to work together, act fast! Book a call or send me an email and let me know you’re interested. We’ll want to start our engagement together no later than the week of October 21st.
Client Testimonials
What do your clients say?
I’ve had the chance to work on SEO, marketing, and growth with some great Shopify brands and merchants. Read a selection of testimonials below. Or browse all my SEO testimonials here.
“We saw a significant increase in traffic to our website and online sales!“
— Lori Bosch – Co-founder of jojo+lo Pickleball Wear
“My engagement with Kai was nothing short of a tremendous success!”
— Charles Fitzgerald – CEO, The Kewl Shop
Quick Answers
Frequently Asked Questions
“Will you be around on or after thanksgiving to answer questions or address issues?”
Nope! I’ll be unavailable during the holiday, spending time with family and loved ones.
All content will be complete, reviewed by you, and scheduled in your systems by November 15th, giving us ample time to make any necessary adjustments ahead of the holiday.
“How long will all the work take?”
This will take approximately three weeks from kickoff to completion.
“When do you expect all work will be done?”
By November 15th, giving us plenty of time to review and make any adjustments ahead of BFCM.
“What sort of revision process will content go through?”
All content, messaging updates, and imagery — like the gift guide, emails, or social posts — will go through one round of revision. I’ll share draft content with you via Google Docs, collect your feedback, implement changes, and share a final version. Then I’ll schedule the content in your systems.
“How will we communicate during the project to review/revise work?”
We’ll primarily communicate over email and use Google Docs/Canva to review and approve drafts of content.
We’ll have a 50-minute kickoff call over Zoom at the start of the project to share information and have a conversation centered around my kickoff questions.
“Will there be any additional costs?”
We’ll be using Essential Countdown Timer (or a similar plugin) for the countdown timer. That will be ~$20-30 for a single month, depending on your traffic levels.
Depending on which tools you’re using to create and schedule email on-site messaging, I may recommend we sign up for WisePops to create + schedule on-site pop-up opt-ins and exit-intent messaging. ($49/mo.)
Additionally, my role in this project may include recommending solutions or tools. Any tools, services, or software I may recommend are up to you to pay for and are not included in the cost of this service. I’ll keep you appraised of any costs ahead of time, so you know what to expect going forward.
“What isn't included?”
‘Organic Marketing’ can mean a lot of things! This service does not include or involve:
- Influencer outreach
- Video content creation
- Ads or pay-per-click advertising across any channels
- Creating or setting up automations or flows in your email marketing platform. (I’ll be scheduling pre-written emails to your list.)
- My full SEO Opportunity Report analysis process. (This uses a quick analysis to surface opportunities.)
- Photography or creating new product/brand imagery (I’ll be using your existing brand and product imagery).
“And what, specifically, is included?”
Here’s everything included when you purchase:
BFCM Organic Marketing Strategy
- BFCM Strategy Call (~50-minutes): Kickoff meeting to align on brand/style guidelines, marketing channels, strategy, promotions, and next steps.
Website Content
- Homepage + Website Review — By-hand review of your content and messaging to understand your brand, products, audience, and messaging.
- BFCM Messaging Updates — Suggest and implement BFCM-specific changes to your homepage and messaging.
- BFCM Gift Guide — Create a gift guide featuring your products and explaining your BFCM promotion.
On-Site Messaging
- BFCM Countdown Timer — Set up a countdown timer to highlight your promotion (using Essential Countdown Timer Bar).
- Exit Intent Pop-Up — Install a polite exit-intent pop-up promoting your BFCM offer (using WisePops).
- Pre-BFCM Opt-In Pop-Up — Create an optimized pop-up to collect emails for BFCM announcements (using WisePops or your current email marketing software).
Social Assets
- BFCM Social Posts — 12 custom posts tailored to your primary social platforms out of Twitter, Facebook, and Instagram.
- BFCM Social Imagery — 6 custom brand-specific social images for your social platforms and emails.
Email Marketing Content
- 3 Pre-BFCM Emails — Build hype and awareness before the event.
- 5 BFCM Emails — Promote your products and promotions during the event.
SEO Optimizations
- SEO Power-Ups — Optimize keyword targeting and meta info on key pages (homepage, products, collections, and blogs) to drive traffic.
Post-Holiday Clean Up
- Clean Up — Revert BFCM-specific changes and restore your website to how it was before the holiday, including removing apps, undoing theme edits, and removing BFCM-specific messaging.
“When should we start?”
In order to meet the holiday deadline, we should start our work together no later than the week of October 21st. Otherwise we may not have time to do a sufficient job. We don’t want your marketing to look or feel rushed.
Book a call below and let’s chat about your store, marketing, and plans for BFCM. I’ve helped over 100 Shopify stores with their organic marketing (read testimonials here). I’d love to help your store with your BFCM marketing next.
p.s.: Not ready for a BFCM Optimization package? That’s alright. Instead, consider an SEO + Growth Video Teardown.
With the Video Teardown, you get ~40-minutes of actionable video feedback on your site, messaging, content, and SEO. All for only $950.
And if you order now, you’ll get the deliverable in just seven business days, giving you plenty of time to implement the recommendations ahead of BFCM.