What questions should you ask an SEO consultant before you hire them?

You deserve to work with the best. Learn what questions to ask an SEO consultant before you hire them to work on your store.

Hiring a consultant can feel like a complicated (and scary!) process, especially for something like Search Engine Optimization or getting more traffic where you may not see the results for 3, 6, or 9+ months (depending on the competitive landscape).

When you’re evaluating a Search Engine Optimization consultant, these are the questions that I recommend my friends and colleagues ask any consultants they’re evaluating.

There aren’t any ‘right’ answers per-say; rather, these questions let you see their thought process and strategic direction on a project.

An initial ‘Search Engine Optimization Discovery’ project makes the most sense to get these questions answered. That way, you get the questions answered in a way that makes sense for both you and the consultant and you’re able to ‘test the waters’ with a small paid project to see how you work together.

You’ll want to understand:
  1. What SEO issues your consultant sees site-wide on your site
  2. For your top performing pages for Organic traffic, what issues does the consultant see?
  3. What keywords are you currently ranking for? (Just the top 2-4 by traffic)
  4. What keywords are your #1 competitors ranking for? (Just the top 2-4 by traffic)
  5. What is the strategic plan for ranking higher / copying competitor keywords?
  6. How healthy is your backlink profile? (how many unique sites are linking to you, are they high quality, etc.)
  7. How does this compare to your competitors? (who is linking to them!)
  8. What would make sense as a link building strategy? What strategies does the consultant recommend/advocate? (You want to avoid anyone who mentions ‘Our secret method’ or ‘Using Private Blog Networks…’ — focus on sources of links that make sense for you, your products, and your business)
  9. What’s the plan to get +5-10 links from unique, high-quality referring domains every month?
Kai Davis

Kai Davis

Thanks for taking the time to read this. I help Shopify stores get more traffic, grow, and sell more products to their best customers. Interested in learning how? Check out our services right here.

Read These Next

Page Keyword Audit Spreadsheet

This is a spreadsheet I created to use in my page keyword audits to track the different ranking factors. It’s a great resource to use for your Page Keyword Audits.

Outreach Tracking Spreadsheet

This is a spreadsheet I created to have a (free) way to track the websites I’m reaching out to for digital public relations/link building, the status of the conversation, and the page that’s linking to me. It’s a great resource to use as you’re getting started.