Heya Friend,

September is here. Crunch time before Black Friday/Cyber Monday.

Speaking of which, I’ve worked with a lot of Shopify stores on their SEO in 2025 and — lemme tell you — there’s one thing that 95% of Shopify stores I work with get wrong that keeps them from generating traffic or making sales.

It doesn’t matter if they’re working with an agency or handling their SEO themselves. Most Shopify store owners are just leaving money on the table with their collections and collection SEO.

Collections are the best way to get your Shopify store ranking and generating traffic for niche categorical / transactional terms where you can rank and drive converting traffic.

Think terms like “Organic Cotton Tea Towels,” “New York Tote Bags,” or “Professional Microscopes for Wine Authenticators.”

• But most stores — even the ones that work with great agencies — end up creating too few collections (a half dozen, if that).
• If stores do lean into creating collections, oftentimes the collections are under-optimized and missing the essential elements, like an SEO optimized SEO Title, a short + concise collection name, and an on-page collection description.
• Google is a dumb robot, not a mind reader! If all the content you’re giving Google on a collection page is a one-word headline and product grid, they aren’t going to be able to figure out what this page should rank for.

The fix? Optimize your existing collections and create new ones for high-value search terms.

That’s exactly what my SEO Opportunity Report tells you for your Shopify store. “Do this, not that” SEO recommendations you can implement yourself (or have your agency or developer implement for you) that will help you bring more high-quality, wallet-out shoppers to your store.

Here’s the truth: fixing your collection SEO alone can add 20-30% more organic traffic to your store. And, in my experience, traffic that comes to your store by landing on a collection page often buys more products, more often, at higher AOVs.

Ready to get more organic traffic to your Shopify store? My SEO opportunity report shows you exactly which collection pages to create and optimize.

Want to work together? Reply to this email and tell me about your store!

Excelsior!

Kai, your Shopify SEO guy

PS: i have an opening in September for an SEO opportunity report. if you want to optimize your SEO before Black Friday, reply today.