Black Friday Cyber Monday (“Big Frickin’ Coupon Month”) is almost upon us. Here’s a quick thought:

Don’t wait until the high-discount days to send out an email to your subscribers or past customers.

Has this ever happened to you?

You run into a problem with your Shopify store so you Google for an answer.

You run into an article that gives you an answer to your question.

The riches are in the niches. What steps should you take to be a niche celebrity (the go-to person in your niche for your products)?

“What’s the worst that could happen?” Done incorrectly, a Shopify store rebrand can kill your rankings, flatten your traffic, and drop your product sales like a rock. Learn the right way to approach this process.

You deserve to work with the best. Learn what questions to ask an SEO consultant before you hire them to work on your store.

Is your Shopify store built on quicksand? (Short answer: no. Long answer? It depends.)

What’s it take to earn a high-quality link… especially if you have a ‘boring’ business selling ‘boring’ products?

I’ve been a Contributing Author on the Shopify blog a few times. This post collects those links.

I was invited to take part in this expert roundup. Read the answers, pick your favorite, and then vote for me.